Justin Brey

CMO/Marketing Consultant

driving the marketing strategy and execution for your startup to scale

Portfolio

For over a decade I have had the pleasure to work with hundreds of brands as well as start a few brands of my own, and spent/managed millions in ad spend across several paid media channels from small start-ups to large corporations.

I truly believe that “Marketing is really just about sharing your passion.” And I make each business I choose to work with my passion.

Key Achievements

Spearheaded digital marketing initiatives that exponentially grew user engagement, achieving: Over 15,000 email sign-ups, and 10k sms subscribers in 1 month, a 5,000 LinkedIn and 13,000 Instagram follower base, added 20k new followers over a 6 month period, 8,000 active app users, and a tenfold revenue increase for 100+ brands, culminating in over 300,000 app downloads at $0.57 each and top 20 Google Play Store ranking for financial apps.

Comprehensive Growth:

Directed digital marketing for 15 brands, achieving a 65% sales increase, 27% more store sessions, 53% higher conversion rates, and 76% order growth; notably propelled a start-up to $21,000 in monthly revenue and 300 testosterone clients within four months, achieved a 1,275% ROI on SMS/Paid ads funnel,95k in Black Friday net sales helped increase MRR from 175k - 235k in 6 months in ads department, showcasing profound business growth and operational proficiency in digital marketing.

e-commerce & Lead generation expertise:

Recent 

Case

Studies

  • Shopify/Ads Data 



    • Increased sales by over 1,300% since turning on ads 

    • Increases store sessions by 1,200% 



    • Orders up 1,200% 



    • Average order value up 13%



    • The week after turning on ads we increased sales by another 41% 



    • 57% of people adding to cart are purchasing. (Industry average is 3-5%) 



    • Average order value is $52.64 with the product costing $11 shipping costing avg of $5 total of $16. Those margins are 69.58%.

    • AVG CPC is .52 cents 

    • 2.4 ROAS on TOF with best campaign being a 3.29 ROAS 




    Email/SMS Data 

    • 1,176 Email/SMS for $9/contact. 450 of those were purchases in two weeks

    • 41% open rate (industry average 17-28%) 

    • 6% CTR (Industry average is 1-5%) 

    • 1.8% order rate 

    Instagram Stats (Since Rebrand of March 25 2024)

    Reach

    Total reach - 167,873 (+2,900%)

    Organic Reach - 27,510 (+389.7%)

    Reach from ads - 144,098 (+100%)

    Interactions (likes, comments, shares)

    8.6K (+2.1K%)

    Profile Visits

    7.7K (+284.2%)

    Followers

    1.1K (+852.2%)

    Facebook Stats (Since Rebrand of March 25 2024)

    Reach

    Total reach - 149,917 (+70.3K%)

    Organic Reach - 2,851 (+1.2K%)

    Reach from ads - 148,140 (+100%)

    Interactions (likes, comments, shares)

    2.6K (+5K%)

    Profile Visits

    4.8K (+3.2K%)

    Followers

    147 (+2.8K%)

  • • Led the organization's digital marketing strategy, resulting in 13,000 Oath sign-ups, improving brand visibility, and

    extending global presence to 50+ countries, as well as increasing user interaction across multiple platforms.

    • Launched The Heare Brotherhood podcast which made the top 200 of apple podcasts day 2.

    • Increased Heare Brotherhood's social media footprint by growing its LinkedIn and Instagram communities to 5,000

    and 13,000 members, showcasing effective strategies for engaging audiences.

    • Designed a dynamic in-app experience that resulted in an 80% user engagement rate in under six months and gained a

    global presence in 50+ countries.

    • Served as a key player in globalizing the impact of Heare Brotherhood, emphasizing the brand's commitment to the

    well-being and personal growth of men, as evidenced by the speed with which it has expanded and the high levels of

    engagement among its users.

  • • Designed and implemented innovative digital marketing strategies, driving brand visibility and user engagement,

    achieving 300,000 app downloads at $0.57/download, and propelling the app to a top 20 ranking on Google Play Store

    through expert analytics and SEO.

    • Developed and managed the digital content creation process, crafting engaging marketing materials that resonated with

    target audiences and enhanced brand messaging, complemented by comprehensive market and consumer behavior

    analyses to maximize ROI.

    • Maintained strong collaborative relationships with interdisciplinary teams, external agencies, and stakeholders, ensuring

    cohesive, strategic market expansion and user base growth.

    • Drove continuous improvement of marketing strategies using detailed performance analysis, A/B testing, and data-

    driven insights, significantly contributing to the scaling and refinement of digital/branding strategies for a top Crypto

    DeFi Wallet.

    • Provided strategic advisory, particularly in guiding social media initiatives, directly influencing the direction and

    execution of impactful campaigns, and bolstering overall market presence and brand reputation.

  • • Drove unprecedented business growth, increasing net revenue tenfold and expanding the client base by 93% through

    strategic leadership of the social ads team and innovative digital and creative tactics, bolstering over 100 brands'

    visibility and e-commerce sales by 230%.

    • Excelled in performance marketing, achieving a competitive Cost Per Lead (CPL) of $3 to $5, and played a key role in

    establishing market dominance for a premier Crypto Defi Wallet through strategic digital/branding strategies.

    • Demonstrated mastery in digital marketing across multiple platforms (Facebook, Instagram, TikTok, Snapchat,

    Pinterest), leading a social ads team and managing a group of 4 Digital/Social Ad Buyers to optimize team

    productivity.

    • Created and executed impactful marketing and creative initiatives for over 40 brands, significantly boosting market

    presence and brand recognition in diverse sectors.

    • Oversaw all Web3, Crypto, and NFT clients, delivering exceptional service and implementing innovative strategies in

    these advanced market segments, ensuring sustained competitive advantage and growth.

What i do

  • I will diagnose your company's revenue funnels, pinpointing areas that need improvement. By analyzing your business, I will determine the most effective digital marketing funnels to implement, ultimately scaling your company and boosting your sales or leads.

  • I will dive deep into your brand's essence, uncovering its unique identity, and crafting a compelling narrative that resonates with your audience. I will help your brand tell a captivating story that connects with customers on a deeper level. I will also unearth your company's purpose and values, infusing them into every aspect of your brand strategy. Together, we will elevate your brand's presence, ensuring it stands out authentically in a crowded market.

  • I will work closely with you to craft a tailored organic social strategy that elevates your online presence. Starting with a comprehensive audit of your current social channels, I will pinpoint areas for improvement and then implement strategies to enhance your visibility and engagement across all platforms.

  • Through paid social and search ads, I will craft revenue-driving campaigns tailored to your business needs. From top-of-funnel brand awareness to middle-of-funnel engagement and bottom-of-funnel conversions, I ensure a holistic approach to maximize your ROI. Let me boost your online presence and drive targeted traffic to propel your business forward!

  • As an experienced leader with years of expertise in guiding and empowering teams, I will seamlessly integrate into your in-house marketing team. I will provide dedicated management, foster collaboration, and drive success through strategic direction and personalized guidance. Let me navigate the marketing journey with you, ensuring efficiency and excellence every step of the way

  • I will supercharge your business with personalized SMS and email marketing strategies. I will help you expand your reach by growing your SMS and email subscriber lists, ensuring your messages reach a wider audience. Together, we will craft engaging campaigns that resonate with your audience, driving up to 30-40% of your revenue from these channels.

  • I will craft a tailored roadmap for your financial success, outlining a meticulous 1, 5, and 10-year revenue strategy. By delving deep into your goals and aspirations, I will design a comprehensive plan that aligns with your vision, helping you navigate the complexities of revenue growth. With a keen focus on sustainable growth and profitability, I will guide you towards long-term financial security and success.

What It’s like To Work With me

  • "He’s a highly effective and efficient marketer. But more importantly he’s a great human. I was always inspired by his work ethic and good character. Any future team is lucky to land him."

    Trevor Nielsen

  • "Working with Justin at Giddy was a privilege! Justin independently solved complex, unique problems for the business. Ever had your ads shut down by Meta? I hope it doesn't happen to you, but if it ever does, you're going to want Justin around to fix it"

    Eric Parket - CEO Giddy

  • "I have had the pleasure of collaborating with Justin, whose innovative and creative approach continually inspires me, especially in the realm of social media."

    Christy Howard

  • "There’s something about Justin that is undeniable: he has grit. When he sets his mind to something he goes all in. you can see the evidence of it in his ability to build communities and brands. He sees through the complexity and distills things to an actionable task or goal."

    Josh Albrecht

my story

December of 2020 I almost took my life. I had fallen into the world of drugs and alcohol addiction and was not the father or husband my family deserved. I luckily was able to turn my life around.

Since then I have developed a passion for bringing more awareness to mens mental health and started a company called Heare Brotherhood to help men feel seen, heard, loved and to bring down the suicide stats among men which are astronomically high.

” This has nothing to do with marketing” you might be telling yourself. You are right, it does not. But I am more than just a marketer.

I believe we all have a story to tell and those stories are what mold and shape us into who we are. This is my story.

If there are things I am more passionate about than marketing it is my four children, God, and bringing more awareness to men’s mental health.